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Target’s ‘$1.99’ Wellness Strategy

To support consumers on their wellness journey, retailer to offer 1,000 products including supplements, skincare and Stanley tumblers.

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By: Christine Esposito

Editor-in-Chief

Call it wellness within reach. Target Corporation says it is introducing more than 1,000 new wellness-related products starting at just $1.99 to “support guests on their wellness journey without stretching their budgets.” The assortment spans from apparel and tech to supplements and vitamins to skincare to food and beverage. “Wellness has been redefined to encompass a more holistic way of living — and it's also different for every person,” said Rick Gomez, executive vic...

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